You can integrate it with your customer databases to sync information in real time and provide a holistic and personalised experience.You can leverage the power of business API to create amazing experiences with interactive CTAs, dynamic product lists and engaging conversations.It drives two-way conversations that’ll help you drive your marketing and improve your sales and support.Your customers are already on WhatsApp, so it’s easy to connect with users from anywhere in the world.It uses the power of messaging to work for your business.Businesses opt for WhatsApp Business API because WhatsApp offers the WhatsApp Business API through an official partnership with a Business Service Provider (BSP). WhatsApp Business API: Scale customer interactions with easeĪfter the success of WhatsApp business for small businesses, WhatsApp launched the WhatsApp Business API.Īimed to serve medium and large enterprises, WhatsApp Business API offers AI-driven customer support and service automation of business processes. To understand these two APIs better, let’s look at how they differ from each other. But then, you’ll miss out on the advanced features that a BSP provides. Cloud API is slightly cost-effective compared to Business API as you can save money on hosting servers. One is hosted on a Business Solution Provider’s (BSP) server and the other on Meta’s server. Now, another question that is frequently asked is “Is WhatsApp API Free?” Again the answer is no. The policy prohibits certain types of businesses to transact on WhatsApp and if it opens the API, then they will lose control over who uses it and how. Another reason WhatsApp doesn’t provide an open API is the WhatsApp commerce policy.If businesses get free will with an open-source API, they can misuse it to spam users with promotional messages. WhatsApp prides itself on providing pleasant, spam-free customer experiences and stands its ground when it comes to this.There are two main reasons why WhatsApp doesn’t provide an Open API option. And WhatsApp doesn’t provide an open API to its business users. An open API is freely available to software developers through an open-source network.
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